#Twitter #SocialTV Best Practices: Attain, Entertain and Retain
Great infographic! Critical to ensure a focus in entertainment value to consumer and budget for paid media to amplify to your best targets.
Twitter Encouraging Live TV Viewing
Second screen engagement appears to be bringing back some of the original magic of watching TV shows live.
Brands and shows that provide an official hashtag early in TV spots see significantly better audience use (even when hashtag is longer). That said, UK viewers are 2x more likely to use official hashtag vs. US viewers.
Very limited adoption of this in Canada right will be interesting to see how broadcasters leverage this to support Canadian productions!
More #Canadian #Content on Youtube than CBC/CTV Produced in Past 50 years!
Perhaps this means its time to rethink the purple cow of broadcast that US Content trumps Canadian shows. CBC’s recent hits ‘Being Erica’ and ‘Little Mosque’ (shelved due to funding not audience interest) prove that wedo have the chops it becomes an issue of funding via advertising or government support. But perhaps there are more options like leveraging companion experiences, something CBC experimentwd with recently » http://www.techvibes.com/blog/canadian-tv-show-leverages-the-second-screen-to-achieve-incredible-engagement-infographic-2012-04-13
Or looking at Crowd funding sites like Kickstarter.com perhaps? The bottom line is that the content space is due for a major disruption soon. We know consumers still love their entertainment content and they will do what ever they can to ensure they survive. As an avid ‘Fringe’ fan, I was alarmed when Fox gave the show the dreaded Friday night time slot a couple season ago. But watched with facination as the elusive 18-34 segment of show watchers started watching live and interacting with show producers and actors to keep the show alive!
Time to throw out purple cows, and get ready for a brand new world… Now, that’s entertainment my friends!Companion Apps Help Tablets Leapfrog PC as Second Video screen
According to a recent Viacom study, tablets have exceeded laptops as the second screen for watching full length premium video content with 15% share. A big contributor is uniquely designed companion apps that bring unique content experiences to audiences. If you havent seen it yet, you should check out the Bravo Top Chef program… http://www.dm2pro.com/articles/20110825_1
The big question from a mktg pov is how broadcasters will bring this to life in branded entertainment experiences. We’ll also have to wait and see how Canadian broadcasters will translate this in ways that extend beyond contests…
Futurama’s Planet Express in Lego!!
This is a pretty neat creation from Pepa Quin - it showcases the Futurama show’s New New York. Some of the features include: Planet Express, Applied Cryogenics, Head Museum plus many of the characters! (And took 2 years to complete)
The sentiment around this (and a recent “Arrested Development” model) appears to be quite positive from show fans… makes me wonder if Lego could become a great a transmedia franchise for TV shows, as well as they have been for Motion Picture releases (eg. Harry Potter & Star Wars).
