Is New Media meant to replace Old Media?
Consider this… with the rapid change of the online landscape, 80% of the online activities we spend time on today did not exist 5 years ago.
Have we as marketers evolved to address this rapid speed of change? Is it realistic to assume that we should have solid benchmarking and structure at a point in time where the pace of consumer behaviour change is still on it’s way up? Are we even capturing the most important metrics to deliver true insights?
Helge Tenn makes several interesting points around the impact that this should have on how we should be evolving our perspective on measuring success. Totally worth checking this one out…