Idea Emporium

Idea Emporium: Crazy Ones, Misfits, Rebels & Troublemakers WECLOME!

Posts tagged metrics

0 notes

#Facebook Testing New Page #Metrics

In the past week Facebook has rolled out two changes to their page engagement metrics. The first was rolled out last week was PTAT numbers shooting up as more parameters are being considered in the engagment index. The second change is popping up on just a few admin pages as of today and shows post level reach and engagement. A very interesting development for the network considering the heat they received when the 16% reach metric was disclosed earlier this year. But especially helpful for admins managing daily post volume. Seen it? Would love to hear any feedback.

Filed under facebook metrics insights

25 notes

Is New Media meant to replace Old Media?

Consider this… with the rapid change of the online landscape, 80% of the online activities we spend time on today did not exist 5 years ago.

Have we as marketers evolved to address this rapid speed of change? Is it realistic to assume that we should have solid benchmarking and structure at a point in time where the pace of consumer behaviour change is still on it’s way up? Are we even capturing the most important metrics to deliver true insights?

Helge Tenn makes several interesting points around the impact that this should have on how we should be evolving our perspective on measuring success. Totally worth checking this one out…

Measuring our way to future success View more presentations from Helge Tennø

Filed under metrics measurement helge tenn consumer behaviour insights marketing digital media benchmark