I love this because it’s simple, it’s clear and it’s in a Batman analogy!!
Seriously, if the Facebook Newsfeed algorithm still leaves you baffled… check this infographic out (click on the image below for full Infographic).
Bottom line, keep it engaging and timely!
You can thank me (or Batman) later… :)
Now, I switch between using the Twitter app (right hand side above) on Android and iPhone quite a bit so just noticed that the Discover Posts have very similar treatment to the new Facebook newsfeed. If you have not seen the new newsfeed, don’t worry (you will). It’s currently only with under 5% of the population; and won’t roll out for Mobile/Tablets for a while yet.
It seems to me that there is a lot of similarity here… has Twitter’s Discovery newsfeed looked like this for a while on iPhone?
http://mediaincanada.com/2013/02/01/blog-the-vine-effect/
There’s been much excitement about the hottest new social media network backed by Twitter: Vine. What is interesting is that Vine’s functionality is not new in and of itself. In simplistic terms it can be described as the video version of Instagram. There are several apps that provide users with the ability to simply create very short video clips, one app called Cinemagram, launched about 12 months ago with similar service features, has had greater traction with organic growth. This is likely due to its ability to sync up with Facebook contacts, which Facebook has blocked from Twitter’s Vine App.
Granted, Vine is just one week old. That said, some of the areas that it still has to solve against for it to really be a tool for Canadian brands would be: sensitive/adult content (which Vine had issues with last weekend), better user experience (you currently can’t save private videos or upload videos not shot using the app) and perhaps the most critical when it comes to Canadian brands, search by location (i.e. city or neighbourhood).
At this point there are no paid media placement opportunities available for these platforms, but what intrigued me is that within 24 hours 15 brands posted their #firstpost. Most of the brands were media brands from NBC to BuzzFeed, but it speaks to this race to provide a unique perspective/curate content. From a consumer perspective, many of these platforms are allowing consumers more of a chance at expressing their views quickly.
The bigger opportunity around these types of “expression engines” to me is how brands and media companies are watching and adjusting their approach to content. It’s the ultimate resource in real time insights, the trick will be for brands to think about how they can be ready to be agile and engage consumers in this exciting new landscape.
Do you think Vine will be picked up by brands the same way Twitter and Facebook has been? Or will it be a flash in the social media pan?
Read more: http://mediaincanada.com/2013/02/01/blog-the-vine-effect/#ixzz2Ky6d7Vhh
Infographic: Facebook EdgeRank Demystified
In the past week Facebook has rolled out two changes to their page engagement metrics. The first was rolled out last week was PTAT numbers shooting up as more parameters are being considered in the engagment index. The second change is popping up on just a few admin pages as of today and shows post level reach and engagement. A very interesting development for the network considering the heat they received when the 16% reach metric was disclosed earlier this year. But especially helpful for admins managing daily post volume. Seen it? Would love to hear any feedback.
Love seeing these types of examples where brands truly get a voice of their own and interact with consumers on a human level. Two terrific examples I have seen come up in the last few weeks… one is from the UK (Sainsbury) and the other from Canada (Samsung, in disclosure my client).
Brilliant way of turning potentially negative situations into massive successes that amplify positive sentiment. In the case of Samsung, the customer in question was so enamoured with the response, he posted it to Digg which resulted in a slew of discussion about the brand.
Example 1: Sainsbury UK
Example 2: Samsung Canada
It’s been a long week, so bear with me as I share a Comic Relief Infographic* — “If Social Sites were Super Heros”.
It’s a bit of an oldie (Dec 2011), so Pinterest is not on there (oddly neither are Twitter or Linkedin) but still funny. Enjoy!
* Thank you CollegHumor.com =0)
Great piece by Guadian on how social media is a platform to allow us to design the kind of future we want. Will the concept of radical transparency as a core pillar… long read but worth it
