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"Make things that Ignite the Graph"

Making things that Ignite the graph (especially with the new changes to the Facebook timeline and ‘action’ buttons) is going to really make delivering compelling stories or experiences that capture FB users’ imagination critical to marketing success. 

This is a great case study from Nike who leveraged the momentum around the World Cup fever last year to deliver a marketing program “Write the Future” that inspired and delighted consumers… truly igniting the social graph as they went along with a program that continues to have legs long after that moment in time.

Filed under nike facebook social social graph soccer

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