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VIDEO: Future of Digital OOH

Unique Digital Out of Home ad uses sensors to trigger creative based on environmental changes is a natural next step for OOH media. This hair ad is an interesting demonstration of this, but the options available to marketers are plentiful (from geo, environmental, gestures, face recognition) tying it all back to the creative message is a great way to drive engagement on the spot. But also has potential to extend beyond in the form of marketing content… Thoughts?

Filed under dooh marketing digital content marketing innov advertising

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LOVE THIS idea, all kinds of adorable! http://www.adweek.com/adfreak/paris-prepared-love-emergencies-breakable-flower-boxes-valentines-day-155739

More fascinating Valentine’s day campaigns…
P&G #FlakerDate (a bit gross): http://creativity-online.com/work/head—shoulders-flakerdate/33847
Heineken #DateinaBox: http://www.clickz.com/clickz/news/2328857/heineken-offers-valentines-day-plans-to-guys-brave-enough-to-post-a-dateinabox
Google
US: http://www.buzzfeed.com/jessicamisener/the-story-behind-todays-super-romantic-google-doodle
CA: partnership with Disney (could this mark the start of brand-related doodles?)! 
http://www.adweek.com/videowatch/disney-partners-google-distribute-original-short-film-155606

Happy Vday and long weekend! :)

LOVE THIS idea, all kinds of adorable! http://www.adweek.com/adfreak/paris-prepared-love-emergencies-breakable-flower-boxes-valentines-day-155739

More fascinating Valentine’s day campaigns…
P&G #FlakerDate (a bit gross): http://creativity-online.com/work/head—shoulders-flakerdate/33847
Heineken #DateinaBox: http://www.clickz.com/clickz/news/2328857/heineken-offers-valentines-day-plans-to-guys-brave-enough-to-post-a-dateinabox

Google US: http://www.buzzfeed.com/jessicamisener/the-story-behind-todays-super-romantic-google-doodle CA: partnership with Disney (could this mark the start of brand-related doodles?)! http://www.adweek.com/videowatch/disney-partners-google-distribute-original-short-film-155606

Happy Vday and long weekend! :)

Filed under Heineken head and shoulders p&g valentine social Disney google