Just brilliant use of OOH media to tell a story and reach the target (kids under 10 in this case) with messaging that is relevant but also on their terms/needs. WOW
Infographic: Mobile Path To Purchase Shows 50% Start Searches on Mobile
According to the 2013 Mobile Path-to-Purchase study from Telmetrics and xAd. Results compiled by Nielsen from an online survey of more than 2,000 U.S. smartphone and tablet users focusing on the Banking and Finance, Gas and Convenience, Insurance, and Retail categories — 46% of Mobile device users now exclusively use mobile as their default and primary research tool.
The study also demonstrates that 50% of all mobile user kick off their search process device at the beginning of the research process, with 1 in 3 indicating that they use their device throughout their entire purchase process.
This further emphasizes the importance of a mobile communication (ads and content/site/app) experience for marketers. Review the full info graphic here.
Infographic: EdgeRank ‘splained in Batman Speak
I love this because it’s simple, it’s clear and it’s in a Batman analogy!!
Seriously, if the Facebook Newsfeed algorithm still leaves you baffled… check this infographic out (click on the image below for full Infographic).
Bottom line, keep it engaging and timely!
You can thank me (or Batman) later… :)
It was a very sad day in Boston yesterday…
It’s also a very real news day that shows the power and imperfection of social media in reporting news. The power of citizen access to content and reporting it through platforms (ESP. Twitter) is awesome and scary. To me it showcases the vital role that Journalists and Bloggers have an ever in curating content and helping us navigate this world of real time content.
‘This is a generation of kids that grew up with data science around them — Netflix telling them what movies they should watch, Amazon telling them what books they should read — so this is an academic interest with real-world applications,’ said Chris Wiggins, a professor of applied mathematics at Columbia who is involved in its new Institute for Data Sciences and Engineering. ‘And,’ he added, ‘they know it will make them employable.’
You may have seen links to this idea circulating on Twitter and Facebook last week… a concept born in Naples, Italy, caffeine drinkers not only place their own regular order, they also request a second drink (or even a sandwich) for someone who cannot afford to pay for their own. It’s called a suspended coffee.
The idea, is not just aimed at helping the homeless but those who are out of work and broke.
Thanks to social media its actually taking off in the UK and around the world!! It seems 150 British cafes have signed up to join this movement, while big chains like Starbucks are jumping in.